Content finds a desirable space throughout the entire offline and online world. Without the right content the information delivery part remains incomplete. In fact, it is the right content that reflects the right information to the target audience. With content gaining high importance in today’s world, various trends keep on coming up in the content world. Trending elements thus constitute a major part of successful content development. Following these trends not only help with the content development but with its marketing too!
Content marketing is another very important ingredient in the field of content writing. This methodology is being used to create the right brand value of the content being developed and making it available for the target readers.
Being proactive and following the upcoming trends can thereby be a vital helping hand to all those belonging to the content world. This will not only help with minimising the time spans but the money and effort too!
These trends have proved to be of great help for the entire competitive world. They have been a relevant guide and trend setter in the content industry. With multiple new comers in the content writing world, these trends have been of great help for them. This has guided them towards the norms and followings of the domain, substantially.
Trendy trends in Content Writing and Content Marketing field:
Let’s take a ride through some of the trending up comings in the content writing and content marketing field:-
Content marketing strategy and native promotion cum advertising
One of the biggest trends being followed in the content world is the creation of the right content marketing strategy. This further helps in moving ahead in the plan of marketing your content in the right direction.
Native promotion cum advertising is another important ingredient of the content marketing field. In fact it is the gateway to building the right marketing plan for your product or service with the right content delivery.
Creation of the magical user-generated content
Customers are one of the most impactful sections of a business. Similar is the case with one of trendiest forms of content writing cum marketing. Users today are themselves ready to create the content relevant to business in the form or reviews or recommendations. This is one of the trendiest ways being followed in the content field.
The art of storytelling to the audience
The art of storytelling always goes in the right direction. This is one of the deadliest trends being followed in this field. For example-Creating a visual story that involves the target is another remarkable trend in the content development and marketing field. This links the audience to your content and develops the co-relation, creating the brand retention in their minds.
Episodic entries are the gen-next trend
Timeline based episodic entries are other trend setters in today’s content world. It gives a long lasting impression on the readers. Here you are offered the chance to narrate your content along with adding the appealing element of reader’s anticipation to your work.
Tailor made content for various platforms
With multiple platforms available in the online content world, every platform needs to be treated separately. Tailor made content is well suited in this particular situation and has gained a trendy upraise in this field.
For example: – Some of the categories of content publishing platforms are as listed below:-
Social Media Publishing: Pinterest, Instagram, Facebook, Twitter, Tumblr
Blog Publishing Platform: Medium, LinkedIn
Video Platforms: Facebook, YouTube, Vimeo, Snapchat
Live Streaming Platform: Periscope (Twitter), Meerkat
Q&A: Quora, reddit, Inbound, GrowthHackers
SEO tools and content marketing
Various SEO tools are catching the top list in the content writing and content marketing field. This is due to the major impact it offers in the brand development and brand identification in the minds of the customers. Using the right SEO tool one can also improvise the Google listings and ranking relating the particular content developed. This is the prime step taken towards content marketing and branding.
Content marketing budgets on a winning streak
With the increased need of content marketing, another trend that has grown high is the growth in the budget plans in this domain. Since last few years the budget for content marketing has grown well to attract the target customers. Approx 54% of marketers have significantly increased their marketing budgets in this regard within the last few years.