Marketing can get very confused, stressful and overwhelming. You can find today lot of models, systems and ways of marketing on-line and off-line. But what is the best for you? How to get your product or your company on the market successfully?
Let us start here really with basics. What is marketing?
Definition of marketing is: “the action or business of promoting and selling products, including market search and advertising”. The word “market” comes from Latin word “mercatus”: trading, traffic, market.
So what do you need in order to succeed in your marketing, regardless if you do network marketing or marketing for your company product?
Very basic step is to look who is your public. For example you are selling doors. Your market is composed from building companies, people who build their own houses, people who renovate their houses, etc. That is your target.
The next thing to do is to take another view on your product. What is this product solution for? What people try to solve by buying this product? Do little search on the market. You know who are the buyers of your product. Now you need to know what they really look for. It seems easy, they look for doors. Right. But doors are actually solution of some problem for them. They can want safe place, they can want door to be decoration of the house, they can look for door which reflects the light back into the space, actually they can have lot of ideas about “why to choose this kind of door”. So you need to know something about their ideas about doors and what is making them to buy. And for sure you will get different answers from building companies and from individuals, and it will differ as well for rich people and average people. It is important to offer solution for their problem and market this solution.
Network marketing has one special point. You want customers for your product and you want people who will join your network. So do not mix up these 2 groups of people together in your marketing.
And now we are coming to ways of advertising which will attract customers and prospects to you. And here we have actually lot of ways and methods. The best way how to start, is to get oriented. Decide for one method at the beginning (keep in mind your level of experience in this area and if you are a beginner start with something very basic) and do actions connected with this method. Persist. Do not expect results over night. They can very well come, but do not be frustrated if not. Just learn more, adjust your promotion and see the results. Meantime continue your learning in this area and become more expert.
Do not start with something you do not like to do, even if the offer is promising big money if you do it. Remember, that all these kinds of promotion need some actions from your side. And if it is something you do not like to do, it will put stress on you. So use methods you like to do and as you will get first results, your willingness to learn and do more will increase naturally. Almost any available training for marketing and network marketing will offer more than one method to use. Explore them and choose what you like. The basic rule is: start with one method, really do it, and then proceed to another, more advanced action. Do not use 100 methods together, as you will not be able to manage it to get results you are looking for.
Summary of essentials for marketing:
1. Define who are your customers. What group of people and companies your product is designed for.
2. Find out what is your product solution for. And do not forget to do market search to find out what your target group look for and what would make them decide for this kind of product.
3. Orient yourself in available methods of marketing, off line and on line and get yourself educated. Start with one thing and get it really done. Then continue with next thing.
Long term experience tells me that many people are overlooking one fact. In any area of business or activity there are basics to learn. Some people really do not care to understand fully the basics and they look for more advanced education directly. Nothing bad with looking for new information in the field of your interest. Just never forget to look the basics first and be sure you know them.
As if you do not do it, you can run into troubles with advanced training. If you are looking for good training in network marketing I can recommend to you to try it with Renegade university. Find out for yourself here. You can really learn how to promote on internet and get leverage effect of your promotion. For start you do not need to have any experiences with internet, SEO, etc. You can get your basics there and proceed to more advanced training without getting overwhelmed. You can get in fact faster results, than you expect. Once you will know the basics of Attraction marketing and you will be oriented in methods of marketing, you can see for yourself how it is working. Marketing can become joy and fun for you.