What is Branding?
There are numerous questions I have asked myself multiple times about branding myself. They are also questions that I am STILL finding the answers to.
The AMA (American Marketing Association) defines “branding” as “a name, term, sign, symbol, design, or a combination of them intended to identify the goods and services of one seller or group of sellers and to differentiate them from those of other sellers.”
When I first read this I thought “WOW, what a mouthful” but as I began to understand it, this became one of the best definitions for branding yourself I could find. Allow me to simplify it. Branding yourself simply means giving yourself a “name” that others will recognize such as Pepsi, Coke, Pizza Hut. All of which are Brands.
How do I Brand myself?
So how do we “brand” ourselves? The best answer I have is what I am doing right now. Giving people VALUE for free. Show people who you are WITHOUT having them see sales pitches about products goods or services, because if they don’t know you like you and trust you they won’t buy from you. Once you give them value they begin to know you, like you, and kind of trust you. As they continue to come to you for answers they will bring more people to you which will essentially “brand” your name, products, and services. When you look at the picture to the left you KNOW what they are. Not only that you’ve probably tried what they have to offer. Why? Because the know how to brand themselves. If we take the same steps they took to start branding ourselves we could once day be a known name. When will you start branding yourself? How are you branding yourself? The steps in branding yourself are simple.
You can start by giving FREE info to people in forms of books, knowledge, or anything of value to the other person that they can use to benefit from. You can write blogs, send out newsletters, NOT spam, or do anything else that your heart desires! First you must understand what your customer wants or needs. You can’t sell ice to an Eskimo but you can sell him a heater. Once you identify what they want you show them that you have value to give to them for free so they will trust you when you show them you have what they want. You can’t just SELL SELL SELL. You have to build a rapport. To find out how you can go here for reference.
Build a Rapport
Once you have a friendship you can then show them you have what they want. But let them sell themselves! This is the most important thing I can think of. When you chase someone they RUN AWAY. But when you let them look for themselves they buy! The best example I have of this is in grade school when we played tag. Who ever was it EVERYONE ran from. Well right now YOU are it and by “chasing” prospects, buyers, and customers, you are causing them to “run” away. So the best way to catch them is to be patient and begin branding yourself so they come to YOU!
Why is Branding Yourself so important?
Branding yourself is SOO important only if you want to have profit in ANY business you are in. If you don’t want to make a significant income then you don’t have to worry about branding. BUT if you want more then you have to become more. People have to know, like, and trust you. So start a business NOT by making a fancy site, or by buying A TON of products. Start it by being valuable to the marketplace. Having something that others want. EVEN if it is just your knowledge. After you do that word of mouth advertising is how you get MORE customers and it will spread like wildfire! Once you brand yourself you will be an asset for all around you. You will be a person of influence. People will WANT to know what you know.
Best part about branding yourself is you get to be YOU! Sure there will be people who may not like you but you can’t name ONE person who was of great influence who didn’t have at least one “hater”. The criticism will come but so will the success! I always say make sure the reward is greater than the risk and you WILL succeed! I will brand myself. Will you brand yourself? All it takes are simple little disciplines compounded over time which will create a LANDSLIDE of success for you and all those around you!