Start personally branding yourself to become a marketing politician – a powerful leader – to start a massive following online. Think about it, minus any negative connotation you may have towards politics. What exactly does a politician do? A politician is someone who is involved in influencing the public and decision making. That is exactly what personally branding yourself is all about – empowering your followers, your prospects and influencing their decision making!
Speaking of personal branding and branding yourself, we all know Kim Kardashian has branded herself as a sexy, not sleazy, professional independent woman. She inspires me with her hard work and entrepreneurial spirit! I appreciate anyone who works hard to be successful and enjoys sharing that success with others. Sunday I was watching the Super Bowl and next thing I know I feel like I am watching something I shouldn’t be in front of my son… lol! Come to find out branding yourself 150×150 4 Secrets to Personally Branding Yourself Online Politician Style!it was only Ms. Kardashian at her best! Needless to say I went out to purchase a pair of those Sketcher Step Ups she was promoting! Okay, not just yet, but I can’t stop wondering if they work as well as they are branded. I honestly will pick up a pair the next time I am out and about. Why? Because Sketchers has successfully used Kim Kardashian to plant a seed in my brain. Whether you like her or not personally, you have to admit that was one of the commercials that really stood out.
4 Steps to Start Branding Yourself
#1 Create Your Unique Perspective Online
* The first thing you need to do is a little brain storming. It’s important to not spend too much time consumed in making everything perfect, but it is important that you communicate value when branding yourself. You want your brand surfaced immediately so people can start to identify with you. Focus on one or two marketing methods, if you are not already, until you have completely mastered them. This will help you become valuable, and have more to offer. So, intertwine your story with your niche (leadership, family, blogging, financial awareness, etc..), your marketing method, and go for it! Then create a company brand name and buy the.com domain name. My brand is Successful Marketing Branch. Yours can be more specific in nature to your niche if you like. It doesn’t matter, as long as it’s something creative that you want to represent whole heartedly! Remember the broader you go the more people you will reach, but the narrower you go the higher quality your leads will be. So, you just have to decide what’s best for you. If you are new to the internet marketing world, it is best that you stick with a broad range until you start to naturally narrow down your niche (Social Media Marketing vs. Facebook Marketing).
#2 Create Your Unique Selling Proposition (USP)
* Your unique selling proposition is what differentiates your business from others. Branding yourself personalizes your business, so people can see a person to relate to and not a just a “building” – a company.
Your USP sets your brand and business apart from others. That is why it is called UNIQUE! Make sure you stay consistent and utilize the same picture or logo that represents your USP to spread across the web. This will help you become recognized by your audience.
#3 Your Offer Angle
* When you give people something for free, they often feel obligated to return the favor and stay connected. So offer a free base product or service so your followers can get a little taste of what they can benefit from in the future. Try to offer something extra special. An audio interview with a top producer, even one in your direct up-line. Something different they can appreciate. A great video with extreme value to help them prosper. The more advance you become, then you can start to create your own E-Books and Boot Camps. These take time and experience, so you don’t want to focus on that now. Right now it’s about branding yourself with value and getting your face and name out there.
#4 Network
* Don’t be afraid to tell people about your new brand, but in moderation. You want to represent your brand at all times, offline and online, but self promoting can be a little tricky, because people get annoyed with hearing you talk about yourself and your brand. Change a few things up on your main social media sites to reflect your innovations. It’s okay to build some anticipation about what’s to come, your activities and thoughts as you are branding yourself. You never know who will read your posts and who they may share it with. THE best stepping stone to getting your brand out there though, is by helping others do the same thing. Make sure you take the time to read a few quality blogs each and every day that truly interest you. The key is to leave comments and share their articles. This creates compassion and goodwill for others to see. Not only are you distributing value to others based on your offer, your expertise, you are setting yourself up for success! You will notice that other people will start distributing your content as well, and other network marketer’s decree is more powerful than your own! It’s important to not spam other blogs, but legitimately connect with other topics that share common value on how you are branding yourself!
Branding yourself is key to building a massive following online. People want to see who you are, connect with real people they can relate to. That is why the reality buzz is still kicking. Although you stand behind your network marketing business, it’s essential personally brand yourself – to be unique, be you, and have fun with it! Follow these 4 steps to personally branding yourself online, and in no time you will be recognized and raking in the doe!
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