If you are an entrepreneur, you may or may not understand the importance of branding. If you are a small business owner or an independent rep, branding is more important than you think. When I was a small business owner, I didn’t think about branding. I thought branding was only for large corporations. Well, today, the internet allows the little guy to brand themselves just like a major corporation.
Every year, billions of dollars are spent on advertising so that the buying public will recognize a particular brand of a general product. Now that the internet is here, we all the same ability to brand ourselves, just like a company brands itself. The only difference is we can do it for free.
We have all heard the term ‘branding’ and ‘branding campaign’ used in the Internet marketing arena, but what exactly does it mean? It means that with the power of the internet and social marketing sites, we can compete with the big guys out there without spending any money.
How does branding relate to my informational product? The fact is that every day there are hundreds of e-books published and offered on the Internet. Branding is one way to make you stand out from the crowd. The objective is always to stand out, stand above and be recognized. The purpose of branding is to brand you, not the product or company. Hence, you brand “YOU”. It allows you to create other products without having to start your branding campaign all over again. The new product will simply be another product from “You, the ….” Example: here is another informational training video from “Craig Garcia, The Internet Trainer”. Do you see how I’ve branded myself, no a particular product or company. This allows me to come out with another product and I am already branded, so I don’t have to start branding it all over. Establish yourself as a guru…an expert in the field…the ‘go-to’ guy or gal and sales will increase dramatically
There are several things that you can do that will help you establish a recognizable brand for you and your informational products. One such thing is to have a logo made that is yours alone. Think Coca Cola or Tide! You would recognize those brand logos anywhere. If you are a graphic designer you can, of course, design your own logo. If you are like most of us, you will need to find a graphic designer to make one for you. Think of it as a one-time expense that will have value for you forever. Use this logo on all of your informational products and be sure that when it is reproduced the logo will be included in the reproduction.
Another way of branding you and your informational product is to use your own picture as a part of the work. This will help to establish “you” as the “guru” and any reproduction of the work should include the picture.
Use a slogan often enough that it becomes associated with your informational products. A slogan needs to be short and to the point. Think of the Walmart slogan…Always low prices…always!” It works for them and a slogan can help you brand your products, as well. This slogan should be used as a part of your informational product as often as possible.
You can still have no idea how to brand your informational product, the one thing that you can do free of charge and every time is to put your name in the title of your informational product. “John Doe Teaches You How-to Whatever” is an effective way to brand an e-book or a CD or DVD.
As small Internet business owners, we just don’t have those beautiful multi-million advertising budgets that the big guys have but we can use some of the same tactics that have made them big guys and branding is one of those tactics. Brand you instead of your informational products, help establish yourself as an expert in your field and thereby increase you income.