The upshot of branding is fairly self explanatory, but for those who are a little unsure, here is what you can do with branding. The first thing people think of when they hear the word brand or branding on the web is probably PDFs or eBooks which are hugely popular. I’m sure many of you have downloaded eBooks which have been branded or even offer to give you branding rights, and it’s a great way to spread your own brand or affiliate link to the web. By giving away branded eBooks either free or as an incentive to join your optin list or newsletter, is a very powerful viral marketing tool, and here’s why…
PDFs are just the tip of the iceberg;
You can also brand many software applications or scripts with your messages. In fact offering branding rights to software titles is a fantastic way to increase sales, why? Quite simply the incentive to the buyer is irrefutable. Think about software programs which serve a useful and especially time saving job. People always need solutions to cut down on their working day and spend more time with their families. And if you can come up with a unique or even novel way to save time then you’re on to a winner.
Finding software products to Brand
There are several companies that specialise in selling branding rights, you can buy individual branding rights for one product, or join one of the many membership sites like AX Gold or IM Buzz to brand multiple titles, and remember big software companies you may be familiar with have long since discovered the best solution to this problem. They buy software from third party developers, and then add their company name. If you want to go the whole hog and develop your own software then you can hire a software techie from the likes of sitepoint.com or check out the warrior forum, one word of caution, do not part with you cash until you have your product.
Searching for eBooks to Brand
If you’re looking for free eBooks to brand you shouldn’t have too much problem finding them, a great place to start is JVs or Joint Ventures, you only need to give your email address and then help yourself. Just make sure that they give a generous amount of links to brand, if you’re lucky the download will come with a brander application which is as easy as pie to use. Of course if you feel you have the writing skills to produce your own eBooks then that’s great. There are lots of programs out there to help you design and publish your eBook.
Here are some more ways to promote your branded products.
Ways to market brandable information
o Give them away as Free bonuses to get new subscribers
o Offer them to your current newsletter subscribers
o Offer them at your website as free content downloads
o Present them via a popup / pop under or pop over screen
o Submit them to free search engines
o Post them in forums & announcement directories
o Advertise them in eZine ads & pay per click campaigns
o Create your own special reports based on affiliate products
o Promote others eBooks & reports branded by you
o Base an article on a report linking it to the report signup page
o Let others give them away
o Use them in JV deals (Joint Ventures)
And it’s all possible because of branding!
By giving Free Reports away, you can dramatically build your email list and boost YOUR affiliate commissions. The more viral reports you use in your marketing, the more it will increase your opportunities! Another great incentive for you to pass along free viral reports is the fact that more and more people are becoming interested in knowing how to brand PDF files. They want to know how they can create their own viral marketing funnel by branding eBooks’ and reports, and are willing to dig out their wallets in the process.