Content marketing is now a veritable weapon in creating brand awareness. Content creation has also been seen to help brand understanding, brand education, word-of-mouth, increase brand credibility and loyalty. Start-up and medium scale brands now have better chances in exposing their brands to their targets if they understand the secret of helpful and highly relevant contents creation, publishing and marketing.
For those who have gotten their hands soiled with content creation, they will realise good content creation only does not hold the magic. Content exposure to the right target in addition to proper engagement will help in delivery high ROI. As someone who has been involved in content creation and publishing for over five years, I used to assume I have mastered all that is important. Just a week ago, my ignorance and assumption was confirmed when I discovered better way of doing it. I came to the conclusion that most times we assume we know it all, we miss great opportunities to learn and get necessary help.
As a passionate learner, I kept observing other notable content publishers online. Along the line, I understood that it is not only because they are great content producers that get them the visibility they enjoy but ability to apply uncommon knowledge. In a recent who is blogging what report titled ‘Facebook Marketing update 2011’ centred on advantages of Facebook like button I discovered new gems. The aim of this is to bring to the fore how the Facebook like button apps can help content exposure.
My take away from this report in addition to other personal research conducted will be the focus of this piece. But before I itemize my takeaways from this report, it will be wise to add a caveat: in order to gain traction with content publishing, brand needs to hire or train a publisher that is sensible, imaginative and who can employ multi-channel marketing. The brand publisher must also strive to be simple by avoiding unnecessary industry jargons, strive to be a ‘star performer’ content pusher among many other vital factors. Let us now examine new opportunities in brand’s exposure through content marketing.
Facebook: The Facebook like button can help your brand content exposure to the community members friend’ lists. Imagine if a community member with five thousand friends click the like button. The brand, its contents now have greater visibility to new potential market. I understand that all the brand needs to do is to install a Facebook app and make a choice either to state like or recommend. As I learnt, this may not be entirely new to some, but I do think few people out there will find this helpful.
Professionalplatform: Professional platform now provides the brand publisher new opportunities. One can start by incorporating the blog into his/her account in this professional platform or put a button with inscription share this on the content. As we know, there is no limit to number of connection a person/brand can have on this professional platform, if the content is easy and fun to share, a brand can enjoy third- party endorsement for the brand thereby gaining brand exposure.
Twitter: Twitter feed is not entirely new to many but I do think it will worth the while to mention. While it is good to ‘self-tweet’ your brand content, a third- party endorsement exposes the brand to larger audience the brand may not have gained access to.
Booking marking: It will worth the while not to forget relevant bookmarking sign or button that leads to several bookmarking platforms. Is there anything I am missing or you have testimonials with regards to the use of any of these? Use the comment section.
Yinka Olaito helps individuals, organizations to maximize values in their brands through adequate exposure of the brand to target audience that can pay premum. Yinka is a Brand, Public Relations expert, social media advocates, certified trainer and speaker. He is the author of award winning blog The Branding Gavel- http://www.yinkaolaito.com. He is presently the CCO of Michael sage consulting, a brand management and reputation firm in Lagos Nigeria.
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