Running a small business is one of the most exhausting jobs on the planet. When you are in charge of a small company, you are directly or indirectly responsible for every aspect of its operation. Burnout is a common problem with small business owners, especially ones trying to expand their businesses through creative marketing efforts while trying to make some time for family and friends. Fortunately, there are a variety of clever strategies you can employ to boost your marketing efforts this summer while preserving your personal life.
Make a Schedule and Stick to It
When you’re your own boss, it’s easy to work constantly. There’s always more to be done, and many people start to feel guilty when they still have unfinished business to attend to. The problem with working constantly is that it is a recipe for burnout and failure. To keep from pushing yourself too hard, you should make a schedule and stick to it faithfully.
Write down when you are going to work and when you are going to spend time with family and friends. Give yourself some flexibility but not too much. Most small business owners don’t have problems with laziness; they have problems with working excessively.
Establish a Special Place for Brainstorming
Most people, even creative business owners, assume that brainstorming is something that works equally well anywhere. Well, the truth is that the quality of a brainstorming session is highly dependent on whether or not you feel comfortable where you are brainstorming. The more comfortable you feel with your personal environment, the more creative your ideas are bound to be. If you want to come up with the best ideas possible for your marketing efforts, make sure you spend some time finding the ideal spot for brainstorming sessions.
Outsource Some of Your Marketing Efforts
Your time is best spent brainstorming marketing ideas, not personally implementing all of them. Try to always keep in mind the fact that you don’t have to do everything by yourself. Effective marketing help can be obtained by outsourcing some of your marketing efforts. One of the best kept secrets of people that conduct successful telephone, email, and website marketing campaigns is that they focus on what they do best and hire others who really are experts in the area of “marketing”. They can help specialize in your word-of-mouth marketing so you can focus on what you do best!
Plan Your Vacations Very Far in Advance
When it comes to vacations, the further ahead you plan, the better. As a busy small business owner, you can take the time for vacations, but you have to be intelligent about it. Plan all of your vacations a minimum of three months in advance. This will give you plenty of time to get ahead in your work so you can take a couple weeks off when your vacation comes.
While you are on your vacation, try to avoid the temptation to do any real work. While this may sound counterproductive, the truth is that if you don’t allow yourself to have a real vacation (by continuing to work while on your “vacation”) you won’t feel rested at the end of your vacation. Your batteries won’t be recharged.
If, on the other hand, you allow yourself to have a genuinely relaxing vacation, you will be able to work much more effectively on your return to your regular business activities. Nothing helps success like a well-placed break now and then. Give yourself time to relax on occasion, and you will reap the rewards.
Measure the Results of Your Marketing Campaigns
It may surprise you just how many business owners spend a lot of time and money marketing their products and services and never bother trying to measure the effectiveness of their marketing strategies. There are a lot of theories when it comes to marketing, but the truth is that you ultimately can only rely on the results you are getting from your campaigns. That’s why it’s so important to make every effort to track the results of your marketing campaigns. Good campaigns produce good results: Bad campaigns don’t.
You need to find out what works for you as quickly as possible in order to leverage your results. Good marketers don’t just come up with more good marketing ideas; they scrap bad marketing campaigns faster than mediocre marketers do. Pay attention to the results you are getting with your campaigns, and you will be much more likely to notice which ones are succeeding and which are failing.
Questions to Ask Yourself to Help Make the Most of Your Summer Marketing
1. Do I have a solid schedule that I can stick to?
2. Do I have a special brainstorming place?
3. Am I delegating some of my marketing tasks?
4. Am I planning my vacations and travelling far enough in advance?
5. Do I know which of my marketing campaigns is the most effective?