Marketing in today’s world is tough. Competition is getting stiff, and traditional strategies that used to work before no longer work anymore. Because of that, you need advanced marketing strategies that will allow you to see results that are nowhere near how much you’re making today. If you can follow the tips in this article, more than likely you’ll be able to get back on the road to success.
Techniques such as cold calling or going door-to-door to do presentations are outdated and shouldn’t be used. If your main strategy is to wait for someone to walk through your doors, you may still remain in business, but your profits won’t be as large as you want them to be. Because of this, you need a change in your marketing efforts.
Before you spend another dime on advertising, there is one thing that you should do first. The first thing that you should do is to contact your existing customers and clients. These are the people who will pay you the most for the longevity of your business, and it’s where 80% of your business will come from.
Imagine making $3000 a month from brand new customers each month, along with earning $10,000 a month from your existing “backend” customers. You’ll be in a profitable state of affairs, and it even suggests the possibility of not advertising anymore to get a new customer. With a large enough list, you could probably market yourself via referrals, newsletters, and catalogs that will only inspire your customers to buy more.
Your customers are where the money is, and don’t let anyone tell you differently. They are your number 1 asset, so start treating them like they are kings and queens. This is a great way to earn more money in your business without spending a dime on advertising.
Don’t believe me? Well make it a point to try it out for yourself. You never know until you try, but I’m willing to bet that you will get a lot of sales if you start contacting your customers and clients.
Don’t let this idea slide pass your ears. Accept it, and put it to work in your business. This way you’ll be able to test the idea out, and see if it’s really worth it to contact your existing customers on a monthly basis. If you don’t want to do the physical paper and ink letters, then simply use email marketing.
Email marketing is cheap, and it’s a form of internet marketing that is very effective. You can get an email autoresponder from a company called Aweber.com or Getresponse.com, and start sending out timely emails to your customers. This is a low cost way to get people to your website where they can buy your items, or even back into their store to redeem a coupon that you made available via the email.
All of this is possible with your business. It’s just up to you to put them into motion and start seeing sales coming in on a daily basis. It’s not hard, so go out there and start using them right away.