You’ve probably heard about article marketing and it’s effectiveness with regards to search engine optimization. Article marketing generally employs the writing of relevant, information based articles on your keyword topics and syndicating them to various article directories online along with backlinks to your website in the resource box. However a professional SEO company will be able to tell you that there is a lot more that you can get out of to article marketing with advanced article marketing services.
SEO experts suggest that you should upload new articles to your own website every fortnight or so. This will give your visitors a reason to stay on your website and spend more time reading what you have to say. Internet users love free content and so do the search engine algorithms. The more time you can get your visitors to spend on your website the greater the chances of them making purchase will be.
Advanced article marketing also pays much attention to article titles. Readers are in a hurry to find useful information on topics that interest them and they will make a decision based on the article title alone. Hence your topic titles must be search engine friendly and they should also appeal to your readers. This is why it is important to incorporate your keywords and phrases in your topic titles.
If you have already rendered article marketing services it means that you have articles linking back to your website in various article directories over the Internet. SEO experts suggest that these articles be uploaded on your own website with the title e-zines archived favorites above them. This will appeal to the search engines and give reassurance to your readers about the quality of your content.
A professional SEO company pays great attention to detail when crafting up an article. They take questions that your potential clients and subscribers may have and then transform them into an interesting and informative three part article. These articles can be posted up on your website as well as syndicated to article directories. Again these articles are based on keyword topics and have a balanced use of keywords within them.
Another unique article marketing strategy that the experts will be able to employ is that you can convert your articles into free bonus reports for your target audience. The length of such reports can vary but such effective use of content can trigger people to make larger purchases from you. Hence you can have a special section on your website under the heading of special reports. Every time you have a new product or service to sell you can create a report on it and put it up in this section on your website. Note that the content links to the webpage where customers can make the purchase giving them a course of direction.
Other advanced article marketing strategies that a professional SEO company has to offer includes writing of e-books and offering ezine subscription bonuses to your website visitors, combining short tips in the form of articles, and writing articles for affiliates in order to help them sell your products and services. Using such high-level article marketing strategies you will be able to give a major thrust to your search engine rankings.