Clients seem to always ask me if submitting articles to article directories is still the way to go when it comes to attracting traffic and new customers and clients.
Well, I’ll say this, a while back I wrote a bonus lesson for my article marketing training course – Articology, detailing the many benefits of one of my favorite article directories. It was one of the easiest bonus lessons I had ever written, because the content just poured out of my head! Why? Because article directories STILL are a tremendous source of traffic for almost any business – in any niche.
With all the search engine optimization tricks and tactics out there, there is one principle that has never changed and that is that Google and other search engines LOVE content. And the more you write – the better.
That’s why so many article directories out there have great PR rankings and traffic statistics. It’s a no brainer for marketers like us to submit our content to directories, and as you become a more advanced marketer — it may even be a good idea for you to build your own article directory. It’s actually very easy to get off the ground — I have taught clients how to do it who had very little experience.
Just remember this when choosing an article directory:
1. Pick a directory that is active. That means you get emails from them. They review and approve your articles in a reasonable amount of time. They are working on improving their directories; adding more features.
2. Pick a directory with good stats. One with a decent PR ranking (not a 2 or 3) and one that has a steady flow of traffic (check Alexa rankings). Now while statistics are not the be all and end all of how I choose a website to align myself with, it gives you a basic good idea of how they’re doing.
3. Pick a directory that you would consider syndicating content from. If the articles are all junkie and you wouldn’t use them – then you don’t want your own articles sitting over there either. Submitting your articles to a crappy article directory just for the sake of a backlink is a waste of time and effort. The link will not be worth much at all because just like you know that the directory is junkie, so do the search engines.
Ready to get more powerful article marketing tips like this? Then I would like to invite you to get your complimentary copy of my Article Marketing Success Kit.
You’ll learn how to write, publish, promote and profit from your articles while easily positioning yourself as an authority in your niche!
Lisa Angelettie – Your Article Marketing & Writing Coach!