By now, you’ve probably already heard mention of article marketing in the past. Whether you’re a beginner, novice or a wise expert, the truth of the matter is that article marketing is one of those methods of internet marketing that is so popular, your hear expert marketers talk about it most everyday.
Let’s assume you haven’t tried your own hand at article marketing before, and you probably only have a very, very basic view of how to do it correctly. More often than not, all that people understand about article marketing to start off with, is that it involves writing, and submitting articles to article directories.
You are almost right, but you are really just skimming the surface, because contrary to popular belief, there isn’t just one approach to marketing with articles: There are two!
1. Article Marketing: Getting Important Backlinks
Over the years, this type of marketing has emerged as being a hugely popular option. As more and more search engines start to include backlinks into their ranking algorithms, the necessity to continuously be building new and high quality backlinks is increasing.
So it should come as no surprise that using article submissions to get backlinks is a very useful form of article marketing. These backlinks help with your website rating.
In the article that you submit, you are allowed to have a backlink (or sometimes two) in the final part of the article. This part is usually known as the resource box. Therefore, for every article that you submit, you’re actually going to be gaining a backlink. This backlink, links back to your website.
So the more articles you get submitted, the more backlinks you acquire and the better you’ll do with search engine rankings. Simple, isn’t it?
2. Article Marketing for Traffic
The difference in marketing with articles for backlinks, and marketing for traffic, the latter, is believed by many advanced marketers as being the more ‘useful’ technique. Put in easy terms, this approach uses articles to create ‘streams’ of traffic to the site that your inserted “link” directs the reader to.
Remember how we just talked about the backlink in the resource box of the article? Well, if the readers of that article actually were to click it, they would be taken to whatever site the link address is for. Every time it gets clicked you’d be getting more and more traffic to wherever that backlink points. Can you see how that generates traffic for you? And best of all, it’s free!
Of course, for this to become a reality, you’ll need to convince the readers to click it, and you’ll also need to take care of a number of other details. So be sincere and convincing in your resource box to get the click.
The main advantage of using article directories in this manner is the fact that you’ll be taking advantage of their existing value with search engines. Search engines love most article directories.
So you will probably rank better using them than you would if you used a fresh website.
Now that we’ve taken you through the two main approaches of article marketing, you should surely be able to see that there is more to it than you might have thought at first glance. Marketing with articles is a powerful technique, and either one of these methods or techniques could be used to tremendous advantage.
Your job is to figure out which approach is going to serve you best. Once you decide, you may want to consider an article marketing program or software.
There are many article submitters, article writing software, and article spinners available to make your article-marketing job easier. You just have to decide which one, if any, are right for you. Most all of them do something different. Pick the one that fits your style and abilities and your life becomes much easier.
Article-Marketing is a powerful technique to drive traffic and improve your website rankings with backlinks. The more correctly written articles you submit, the more traffic you will see.
There are a lot of different article marketing programs and software available. They can significantly improve your marketing skill, reduce time spent submitting articles, and even write them for you! But how do you know which one is for you?
I have just the answer. My site,has reviewed the top 3 Article Marketing programs available with honest, down to earth findings. You will know after reading these reviews which one (maybe two) will work best for you. There is even video available about each program!