Most article marketers these days focus their time and energy in the technical SEO side of their articles and in building links through their resource box that they often overlook the most important of aspect of article marketing — building trust and credibility with readers. Keep in mind that as ebusiness owner, driving traffic to your website isn’t enough to succeed online. If you want to boost your sales and revenue, you’ve got to form relationship with your potential clients that is base on trust and confidence.
Here are the other methods to advance with article marketing:
1. Educate your readers. The key to succeed in article marketing is to provide educational, valuable content to your prospects. Aside from writing articles that are closely relevant to your website’s topic, you must also write about those things that are interesting to your readers. You can talk about their pressing issues, their aspirations, and other areas of interest so you can easily impress them and earn their trust in the process.
2. Write quickly. One of the best ways to advance in article marketing is producing more articles. You can do this if you have the ability to put together valuable content in lightning speed. It would help if you can create and use an outline that will literally take you by the hand and help you in knowing what information to share on what part of your article. This will also help you to determine early on if your whole content will stick together so you will not need to spend enormous time revising your articles after the whole writing process.
3. Give your drafts a 24-hour cooling off period. If you write, edit, and submit your articles all at the same time, you maybe running the risk of providing your readers with flawed content. After writing your articles, it would be great if you can set them aside for at least 24 hours. Why? When we are in the process of writing, there is a possibility that we’ll get so used to looking at our copies that we might overlook obvious mistakes. So, take a step back and refresh your mind before you proofread and revise your copies.
4. Increase your conversion rate. Aside from making your resource box short and concise, you’ll be able to convince more people to visit your website if you give them compelling reasons to do so. Communicate your expertise, throw in some freebies, and offer a guarantee that these people will get so much more valuable information if they click on your links.