Productive email marketing can be one of the best avenues to increasing website traffic and consequently sales. Even though some think of it as spam, this is more about honest email marketing, and getting the addresses in an upstanding manner. Here are some advanced tips for getting those addresses.
Don’t Rely on Checkboxes
Lots of people put checkboxes on their websites for people to click so they can give permission for emails to be sent to them. Some companies even check this box in advance, hoping that the consumer will miss that it’s checked and not bother to unsubscribe once they start getting emails. This last practice is not very considerate of clients, but the checkboxes should not be your first email request.
Learn to Use the Squeeze Page
This page is a popup or floating screen that comes between the customer and important pages in your website. If you have offered something for free, your customer will click on that link and the squeeze page should come up. Although they will have the option of refusing to give you the email, many feel obligated to do it because you are giving them something free. This should be your first request for email.
Once you have the addresses, use them. Communicate regularly, and offer them special or advance notice of sales, events, promotions, etc. Make it worth their while to give you the address and you will have more productive email marketing.
One really important thing about email marketing is testing – if you are not testing, you don’t know who your profitable demographics are and are not.