Advanced SEO Services comprise the best practices in designing and optimizing a website so that it will be found in the top of the search engine results of the major search engines. By ranking high in the search engine results your website is bound to receive abundant traffic and the chances of success of your online business is greatly improved. There are many factors that contribute to the position that you rank in the search engines. I will review a few of the factors.
Among some of the more common features that would prevent a new website from attaining a top ranking are, the age of the website, the number of sites linking into the website, the number of visitors the site is attracting currently and the popularity of the website. With newer websites these are factors can’t be controlled. With website redesigns that want updating, you may not run into the problem. Things that comprise advanced SEO web design include the following:
Comprehensive Keyword Research – The SEO consultants must learn about your business and the products and services that you offer. Using the best tools available online they should research the words and phrases pertaining to your business that attract the most searches. Ultimately, the business owner and the SEO expert should decide on the words that will provide the most visitors to the website.
Competitive Website Analysis – One of the first things that must be done is to make a detailed study of the top websites competing for the search terms that will be most beneficial in attracting visitors to your website.
Create Rich Content – The SEO company should provide content that is both keyword rich and search engine friendly. You should also contribute content to your website, because you know more about your own business that anyone else. This collaboration is always good, however, if you choose not to do this because of other obligations, your SEO company can do it themselves or outsource it to one of the many SEO copywriting services that are available.
Meta Tag Optimization – Met tags should be optimized using only “white hat”. acceptable search engine methods. We continue to believe that the Meta Tags do hold importance although some feel that it is no longer the case.
We feel that HTML/CSS website format and coding is the preferred method of website structure and navigation. – The most acceptable means in Web 2.0 navigation and coding methods are also preferred. This allows for a simple navigational structure and user experience. The easier the visitor and search engine spiders can navigate your website the better the experience and result.
Search Engine Submission – The website should be submitted to the various search engines. All submissions should be done by hand and we do believe that any automated submission of any kind should be used. It is not necessary to submit to thousands of search engines like some advertise. You need only to submit to the main search engines which bring the majority of all online traffic, such as Google, Yahoo, AOL, MSN and Ask.com.
Monthly Reporting Services – Google Analytics, we believe, is the preferred tracking program for concise reporting and planning a good Internet marketing planning. The statistics found can be translated into an optimum marketing plan which can be is tweaked as the statistical results require.
Advanced Internet Marketing Plan – You need to devise a concise Internet marketing plan that will achieve optimum ROI and the success of your business online. The main objective should be to grow your business online and deliver an excellent user experience.