If you are an Internet marketer you know the value of adding additional traffic to your website from many different directions. You know that you will be getting people who are already aware of your company name, your product or service and your branded name. You also know that you might find some of your targeted market through links with your affiliates. But, even with all of these opportunities and traffic you will still need additional traffic as well.
Advanced link building can help you do just that whether you are new to the marketing world or you have been doing it for some time. Advanced link building takes the process one step further and includes more layers for the optimum business growing activities. The golden rules of advanced link building are simple, so simple that even a very new beginner to the Internet marketing world could understand them.
First, you must get links from the pages that are visited and read by the audience that you most want as well. Do not buy links unless the visitors that are generated from that purchase will actually justify the cost. And link to those sites that you want your own visitors to know about and visit as well. You would never send your customers to something that may anger or disillusion them because they would then associate the “bad” site with you and not return.
The experts agree that advanced link building should be done differently than other link building processes, especially for those who have larger companies that would see more traffic anyway. For instance, they advise steering clear of the reciprocal link concept that is often advocated for smaller companies and newer sites. Instead, you should look to build links by using press releases and well written evergreen content that can be archived directly into the heart of your web page structure. The longer these articles can be archived the more valuable the links they create.
Adding a secondary site that includes content and links as well can pass on their own Google PageRank value back to all of those who get linked from it. The advantage to the secondary site is that it can be used in a defensive manner as well by blocking competitors from being included in the linking process. Another option is using the “powered by” linking tools that allows for easy to use code and text link that visitors can copy and paste into their own websites as they desire.
On the don’t side of advanced link building: do not use guest book spamming- it will not do anything beneficial to you and is only a waste of your time. Do not use link schemes or link farms because they may cost you integrity and possibly Google rankings. Do not use all outbound links pages, especially if they do not make sense for your company or your website.
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