Social media marketing is quick becoming the new advanced Internet marketing idea of choice for many new age Internet marketers. This is attributed to social network sites to not only being a new way to reach new consumers, but also their ability to function as a slightly informal forum to address current and potential customers. This advanced Internet marketing idea can be further improved with the following tips:
The keyword is social.
Building trust with your followers or fans is very important in internet marketing. Likewise, when it comes to social marketing, don’t start off with blasting a string of affiliate links to your list. They are NOT going to bite. Focus on building a relationship with them. It is not called SOCIAL marketing for no reason. It is not a one-way relationship. Take some time to talk to your list of followers and fans. It is a great way to get to know your fans and at the same time, get them to trust you.
Get to know your potential customers, BUT also get to know the experts.
Networking is a very important factor in social marketing. While you are focusing on building up your fan base, take some time off to also find out and befriend the experts in your niche. Thank them for the great work done and build up friendship with them.
You’ll never know when you want to start a JV with them. And when you do, at least you are already on their radar. Their lists are, with a high probability, a ton larger than yours! It’s good to have friends in high places!
Give value before you market to the people.
Free stuff always helps to grab the attention of your fans and followers. As a famous person once said, “it is better to give than to receive.” This applies to advanced Internet marketing ideas as well. Kick off the relationship with a great free gift and you can be assured you are going to gain some serious credibility among your fans. Be it a special report or a great eBook, make it available for your fans to give it to their friends. Not only does it build goodwill, it helps make your report viral as part of your advanced Internet marketing idea plan.
Mask your marketing
Some sites do not allow open blatant advertising but a good way to go around that and still provide good value to your readers is to write a good article or a report and at the end of it, present your offer! Once you gain credibility with your report, people will be less defensive towards your offer.
On the sites that have some form of higher recognition, focus on them for added credibility.
Most forums list a members thread count and post count in their profile information. This counts for a lot because it reflects the credibility and participation level of that member.
A member with higher credibility gives him, or her, the edge when it comes to promoting a product. In Squidoo, there are members with giant squid status that get elevated treatment and it is an implied notion that these people are the experts.