Affiliate marketing is one of the easiest ways of making money online, and as you progress to advanced affiliate marketing strategies your affiliate commissions can become quite substantial. Yet even advanced affiliate marketers often miss this one critical step and end up making less than they could be – a simple step that could easily and quickly maximize your results for your affiliate marketing business…
Most affiliates, like most salespeople, just want to sell – they don’t want to get involved in anything mundane or boring as part of their online activities. But super-affiliates never lose site of the fact that they’re business is affiliate marketing, not affiliate selling. And that distinction, being marketers instead of salespeople, means that they’ll take a more scientific approach and more of a long-term view of their online business. Instead of just focusing on what can make the most affiliate sales today, they ask themselves how they can make more affiliate commissions every day – starting today. And then most finally realize that what’s missing is tracking.
If you’re an advanced affiliate marketer, or in fact advanced in any area of online marketing, you’ll already be using a wide variety of methods and techniques to drive targeted traffic to your squeeze pages and your blogs. You may be article marketing, podcasting, video marketing, search engine marketing, using pay-per-click, purchasing solo ads, buying banner and text links, social networking, social media marketing, doing ad swaps and e-zine swaps, participating in giveaways and joint ventures, doing forum marketing – the list goes on and on.
Obviously whatever affiliate marketing strategies you’re using is bringing you success, since you’ve reached the advanced levels. But as in any mix, some promotional techniques will be working better than the others you’re using. Remember the old business maxim that ‘80% of your results come from 20% of your efforts’? That is usually true online too – but if you’re not tracking your results you don’t know which strategies are superior, you just know the overall marketing mix works OK for your business. But is OK good enough for you or do you want to excel, to be one of the super-affiliates that bring down the biggest affiliate commissions?
The beauty of this is the simplicity – when you track your actions and results of each type of promotion, you quickly get a picture of what is driving the most targeted traffic for you. Or you might track which type of promotion brings the highest conversion to affiliate sales, or which promotions provide the affiliate marketing leads that spend the most, that give you the highest lifetime value per customer. Knowing the answer to any of these is pure gold for you in advanced affiliate marketing, because once you identify the promotional avenues that create the best results, you simply do more of those and less of the activities that aren’t producing as well for you.
And while that sounds like very simplistic advice, realize that marketers and salespeople alike are usually possessed of strong egos, convinced that they know exactly what’s working and what isn’t. Yet they’ll go on just as they have been if results are acceptable. But for those who want to maximize their affiliate marketing commissions, they’ll want the exact numbers – the proof of exactly what each promotion, and each method of promotion, is doing for them. And they’ll always be dropping those that perform least well and replacing them with what has been proven to work better. And they’ll have a yardstick by which to measure any new promotional techniques they try in future.