In this marketing plan, you are going to do 50% free advertising and 50% paid advertising. The free advertising will service two purposes: driving traffic and building your online presence and image. The free advertising can also result in higher conversions of your paid leads, as it will give you a foundation of credibility and authority in your niche.
It’s essential that you do not spend all of your advertising funds on one campaign, or on one marketing method.
Your goal will be to turn a profit before spending 50% of your advertising budget. This will give you a cushion so that when you do see results, you still have advertising funds to allocate towards the marketing methods that are working the best for you.
Spend your funds wisely on tools that will leverage your free marketing such as a subscription to traffic geyser, a web cam, and several of the low-cost article and press release distribution services, or hosting for your blog, and the actual paid advertisements.
Part I: Paid Advertising
__ Ezine Advertising
__ Banner Advertising
__ Paid Email Marketing / Solo Ads
__ Paid Classifieds (online)
__ Paid Classifieds (ofï¬,ine)
__ Facebook Social Ads
__ Google AdWords (Recommended for Advanced Marketers Only).
__ MSN and Yahoo Pay-per-click
Part II: Content Marketing
__ Article Marketing
__ Press Release Marketing
__ Video Marketing
Part III. Basic Social Media Setup
In this day and age on the internet, you need to have a presence on social media sites. Setup accounts on the following sites and spend approximately 30 minutes per day networking. This means adding new friends, making posts, joining groups and posting relevant content for viewers.
1. Facebook or MySpace – You can do both, or simply choose one
2. Twitter – This is a micro-blogging site that can be a great way to drive traffic
3. Your Blog – This will serve as your main “hub” where you will post any articles, press releases, links and videos that you generate from your marketing efforts.
Speaking of the importance of effective professional marketing and training here’s a link to a controversial report that I have to say when I read it, it made my stomach churn as it open my eyes to why so many people fail in their home based businesses. It’s called the Coffee House Letter and it has revolutionized the way network marketers do business online … Love it or hate it no-one can read the Coffee House Letter without it profoundly changing the way they view network marketing.