By now, you have definitely picked a side on the very bizarre and eccentric race to the white house and if you are still in the dark about the 16 republican candidates trying to woo you, then surely you would have heard about the big, rich, loud, arrogant personality rocking the polls and trumping the ratings, I’m talking about no other but the Trump. Yes, Donald Trump. If this name isn’t a household name at your family dinners or at the gathering with your boss, you may be living in an igloo or under a rock.
Regardless of what side of the political fence you are on, it is very apparent that Donald trump is no apprentice when it comes to marketing and brand management.
Here are 6 things you can learn about Trump that is sure to skyrocket your brand:
1. NOBODY SELLS YOU BETTER THAN YOU
You may have heard Trump say this phrase a couple times very early into the race “I AM RICH”. Some may consider this attitude braggadocios, Arrogant and supercilious but your brand is representative of you and the outcome of your brand results. Get out the pompoms, whip out the tambourines, be loud about it, it is time to celebrate you!
Nobody wants to follow a leader who is not living the life he is offering. In your personal and business brand, do not be afraid to sell yourself, forget everything you have been told about modesty, if you don’t say it and show it, we don’t recognize it and so you don’t profit from it. Does your personal or business brand need a boost? Emphasize your unique selling advantages. Show and Tell is the name of the branding game. Talk BIG about yourself, your company and your service offering.
2. WHINERS DON’T WIN, WINNERS WIN
Trump is noted for saying he will whine till he wins. Typically, when children whine, they do so with a sense of entitlement but here’s the lesson here, you cannot make a statement like that except you are conditioned to believe you are a winner. In your personal and business brand, winning has got to be a one way street, you need to have the conviction that winning is your game, you are a winner
To stand out, you’ve got to do something radical.
3. THE NORM IS BORING
If there is anyone who understands how to play by a different set of rules and keep his brand
Progressing, it is the Donald. Your brand is your power to play, connect, contribute and show the world who you are, what you are made of and capable of in a real authentic way. Get away from what everyone else is doing and stay true to what you believe in, don’t be too concerned if your interests and approach seems unfamiliar and unaccustomed to, your true followers are usually somewhere lost in wrong crowd waiting and praying for the inclination you shy away from. The more divergent you are, the more conviction you should have towards breaking out of the mold. In building your brand, be okay with being the odd one out, be excited about positioning yourself in a manner that is only unique to your brand because when you find your lost sheep, you can be assured of 100 % loyalty. Your brand is important, your unique voice is your divergent advantage, don’t run away from it. Conventional behaviors and trying to blend in is over rated.
4. TAKE A STEP OF FAITH
When projecting your brand, be courageous enough to take the first step, play big, play in the league of the experts. You do not have to have all the details figured out. Allow the power of Trust that the “details” will show up later. You do not have to have it all figured out to take a step. You do not have the see the whole stairs to take a big step of faith.
5. NOT EVERYONE HAS TO LOVE YOU
Snap out of the social media madness, not everyone has to give you the thumbs up. Donald Trump knows a lot about not craving for the most liked man in the room. However, he identifies his supporters and evangelists and makes all the noise to them. Your brand is not called to everybody, look, search and identify who your natural supporters and tribe are. When you find them, feed them consistently.
6. STAY RELEVANT
Your brand is important, it needs all the attention it can get to grow and thrive. Keep your head up, not in the sand. Be authentically you yet cognizant of what is happening in the camp of your competition. Find ways every day to out talk your competition, outdo them and outsmart them. Deliver value and proffer solutions to the problem at hand whilst still projecting an authentically strong brand.