In today’s busy world, branding has become more important than ever to ensure that your message is seen. Simply put, branding is a type of advertising that promotes your brand. This could be your company, your restaurant, your band or even yourself. A brand is a way to gain recognition and build trust, comprising of corporate design, slogans, logos and many other elements. But without effective branding strategies, your brand may as well be invisible.
Branding Options with Visual Impact
Visual impact is essential when it comes to branding, in order to ensure that your potential customers start to recognise your logo and associate it with your company or brand. While there are many different ways to do so, some of the most effective options include the following:
Social media branding – your Facebook and Twitter pages (and your Google+ pages if you have one of those) should reflect your brand clearly. Customised pages help your audience to identify your brand instantly, and also enforce reputation and trust. Basically, if your logo is pink and whimsical, and your slogan is something like ‘we know what girls want’, you need to ensure that your social profiles bring this across, because this is what your customers will expect. Social media branding can be done by your web designer or yourself if you have the technical skills, and are a fairly cost-effective option with a good reach.
Taxi Cab branding – if you live in a busy city such as Cape Town, you will more than likely have seen a branded cab at some point or another. Cab branding uses the high-traffic routes within the city to gain maximum exposure for your brand. High quality decals are applied to the body of the cab, which is then driven around the city. This is a cost-effective option that has a huge audience reach.
Promotional branding – branded t-shirts, caps, pens and other items are excellent for promotions or on-going branding. There are many companies that can print your logo onto almost any item, which can then be given out to employees, customers or any other stakeholder. Unique gifts for clients can also be branded, offering a great way to build relationships and reputation.
Vehicle branding – similar to cab branding but with a more limited reach, vehicle branding offers a way for sales employees, company owners or other key employees or managers to promote their business with branded decals that are placed on their own vehicles. These are popular with real estate companies and restaurants, but the reach is limited to the area in which the vehicles are driven.
Word of mouth branding – a fairly new type of branding is word of mouth, in which experienced promoters, influential bloggers and other key figures promote your brand. Parties in which your product is introduced, blog posts, social media discussions, videos and many other tactics are used to harness the power of word of mouth promotion.
Many companies assume that branding is the only way to help their business grow. In reality, branding comprises a number of different marketing areas, and as such, the best approach is to include branding as part of your online and offline marketing strategies for the best results.
New Wave Media provides high impact Taxi Advertising & Branding through the use of Taxi’s traveling the busy routes of South Africa’s major Cities.
Visit the New Wave Media website for more information.