Most marketing professionals consider email marketing to be the most effective marketing strategies. You can use it to get new customers, keep in contact with existing ones and cross-sell and up-sell your products and services.
Here are 5 of the most frequently asked questions about email marketing so that you can benefit from this effective marketing strategy.
1. Where Do I Begin?
First of all you need to use specific email marketing software, known as an autoresponder. This software is developed to automatically reply to prospects with a series of pre-written messages when they sign up to your database. You have to automate as much as you can because as your email database grows (generally known as your list) it will become impossible for you to manage it manually.
2. How Can I Build My List?
You need to get people to willingly give you their email address because if you send people emails without their permission, this could be regarded as spamming. The easiest way to ask for a prospect’s email address is create something of value that you can give away in return for their email address. This could be a free report or video tutorial. Ensure that your website home page has an email opt-in box prominently displayed.
3. How Frequently Should I Send Emails?
The frequency of your email marketing will be vary based upon on your industry or niche. Some subscribers may like to hear from you every day while others may only want to hear from you once per month. The key is to send out emails that provide value and will benefit your subscribers. If you send out rubbish they will not open the emails and will probably unsubscribe.
4. How Do I Stop People From Unsubscribing?
You can’t stop anyone from unsubscribing from your list and you have to give them the option to opt out if they want to. While you can’t stop anyone from unsubscribing you can decrease the chances they do. Concentrate on delivering solutions to problems and giving them value beyond your bottom line. When you do that people will not only want to stay on your list but they will be much more likely to buy from you.
5. How Can I Develop A Relationship With My Subscribers?
Good marketers connect with their audience on a personal level. Building a relationship with your subscribers so that they come to know, like and trust you is your ultimate goal. Because when they do, they are much more likely to purchase from you. Effective email marketing shows your personality and individuality. It shows you are different and why your prospects should buy from you, rather than somebody else.