The worst thing you could do in your marketing is commit one of these sins I’m about to share with you.
As a market strategy professional and copywriter, I have first-hand experience of how devastating these 5 common errors can be and the most alarming thing is these crimes are constantly being committed by rookies and even some more of the “gurus” (I hate that term).
After working with over 30+ students in helping them get their business on track, I’m going to highlight the top 5 most common sins that cost you money
So if you’re struggling to make any long term money online,chances are you’ve committed one of the following 5 deadly sins, but don’t worry because once you know the problem it becomes much easier to solve.
So sit up, peel your eyes and lets look at some of these deadly sins that could be killing your marketing efforts.
Sin#1 Direct linking
I see this sin being committed an awful lot in marketing, when people join my coaching group to become better marketers, even during the qualifying stages, it’s easy to see the “criminals” from some of the answers they give…
But after some business diagnostics, this crime was easily one of the most common.
Direct linking from an ad, straight to sales page, ranks high on this list of sins.
The blood of any business relies heavily on having good leads that can be converted into customers, some people go as far as to say that you don’t actually have a business until you acquire your first customer, now although direct linking can make you some sales, you will lose far more than you gain in the long term, because sales aren’t very common first time round, they require additional follow up to convert your leads into customers.
On average every 100 people that will eventually buy your stuff only 19 people will buy first time round, that means a potential 81 additional sales are lost by failing to capture the lead first.
The standard practice for effective marketing is to capture the lead first and then redirect your prospect to your offer, so you can still make a sale immediately, but you now have contact details to follow up, as a sound backup plan.
Sin #2 Upsell
Following on from the first sin that we just discussed, this next sin is a simple error but very common error, and that error is failing to have an upsell offer.
According to scientists, humans have what is called a dopamine release which causes people to feel good when they buy stuff (this is where the term retail therapy comes from) this makes people very impulsive and can cause them to buy more than they originally planned to, so when people are “hot” let them buy.
The worst thing you could do is deprive them from buying more stuff and this why an upsell sequence is so important, for the same amount of time and effort you could dramatically increase your bottom line profits.
The key to repenting this sin, is having higher ticket offers that complement the last offer, so it’s still relevant to your prospects problem.
Lets take a look at what a sales funnel looks like with and without upsell offers.