In the past when a business wanted to promote something they did it via the Yellow Pages, direct mail, or newspaper. Larger companies would use other forms of media such as television or radio.
Today the Internet provides many options for promoting a business that were not available in the past. To promote any kind of business profitably online you need to learn advanced online marketing tips.
Of course another option to that is to hire an Internet marketing company to handle things for you. Either way marketing on the Internet is different than what you may have been used to in the past.
Here are 4 techniques that I would consider to be somewhat advanced, yet anyone can learn how to do.
1. Article marketing. This technique does not cost anything to do except the time it takes to write articles. You can also find article writers who will handle your content creation for you.
Once you have an article written you need to submit it to online article directories. You can also find an article marketing company to do this for you.
2. Blogging. Social media has become very large on the Internet. Having a company blog is a good way to keep in contact with people online.
You can educate your existing customers or develop a rapport with new prospects. Search engines like blogs that are maintained so you can benefit that way too.
3. Discussion forums. This is an easy way to promote almost anything in a passive way. It does take time to participate in online discussions.
The payback comes to you when you create a signature file that includes a link back to your website. This is generally very high traffic and one of the most advanced online marketing strategies you can use.
4. Video marketing. Search engines love to rank videos in their results. People like to view videos online and you can include your website URL and use it to create traffic.
I like Article Video Robot as an effective way to create a video out of an article. This doesn’t take any specific skill and it’s a very good way to get your videos into shared video sites such as You Tube.
I have also found that search engines are ranking videos quickly after you submit them. Article Video Robot lets you submit to multiple video sites with one click so you can start getting traffic faster.
These are 4 advanced online marketing tips. This is something anyone can learn how to do, or you can outsource to an Internet marketer at a reasonable price.