What is 360 degree marketing?
360 degree social media marketing is a method of digital marketing that focuses on consumer behaviour, engagement and participation and is largely dependent on social media platforms for its successful implementation. 360 degree marketing is a technique that has been implemented for years but it is now that it has started proving excessively useful to the online presence of a business, owing rise in prominence and widespread mainstream popularity of social media and networking websites like Facebook, Twitter, Google+, LinkedIn, Instagram, Tumblr and Reddit. It consists of two major techniques – integrated digital marketing and Web 2.0. Combining these two concepts, 360 degree marketing can be used to enhance the current marketing strategy and the results, help brands, products and services attain better awareness and popularity, enhance consumer loyalty and boost overall sales.
What are Integrated Marketing and Web 2.0?
As mentioned earlier, integrated marketing focused invariably on consumer behaviour because it is targeted towards the current and future social media trends of online users. For integrated marketing, a meticulous market research and understanding of the online trends is imperative. This can be achieved by:
• Proper market research to get a detailed idea of what the current social media trends are and what they are likely to be in the future.
• Defining what kind of product or service do consumers expect from brands?
• Communicating with consumers on a regular basis to understand their requirements.
Integrated marketing combines both online and offline tools of communication to interact with consumers on a regular basis. The various techniques employed in it are marketing communications, Emailers (E-communication), advertising through print media like newspapers and magazines, multimedia marketing using text, pictures, audio and video, and events and sponsoring. All these things help considerably in grabbing eyeballs of consumers and increasing footfalls on their online business pages.
Web 2.0 is a technique that helps to listen to what consumers wish to convey to brands. This involves monitoring UGC (user generated content) and user rating on blogs and forums or other informative and review websites, and user communications regarding the trends and buzz around the web. Social media websites are the best and most effective platform to do that.
How is 360 degree marketing implemented and how does it help?
360 degree marketing makes ensures that digital marketing is carried out in a holistic fashion. It involves all spheres of online marketing like market research, user engagement and user participation. 360 degree marketing can be implemented by:
• Social Media Campaigns
• Press Releases
• SEO Banners
• Blogging and microblogging
• Online Forum and Community management
• Video Scribe
• Social media monitoring
To implement this marketing technique successfully, a social media marketing agency needs to put pen to paper to decide how they intend to engage consumers. Internet, being the most cost-effective and global platform to promote a business, rightfully acts as the perfect platform for widespread word-of-mouth promotion. 360 degree marketing covers all aspects of digital marketing, and if implemented properly, can do the online presence and popularity of a business a world of good.
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