Every business is limited in terms of time and resources and it’s all relative to the results you’re expecting to get, the time you put in and the marketing platform you choose. Are you a small business? In many situations, being small can be an advantage in order to make faster decisions and take your product into new directions. Good marketing should generate revenue that can be used to scale and expand the marketing. Many times the real problem with small businesses is not having a product people want that’s differentiated enough from their competition.
1.) Creating a website to promote your business. Cost $0.00 and up.
These days you can easily create a website using an editor and many are free. WordPress sites are free and allow you to post content like a blog or create stunning websites.
2.) Embrace Email marketing. Cost $0.00 and up.
Email can be free and you can follow up with your past customers, anytime. If you use Gmail or social media currently you can download and export your contacts. This can be an excellent method to gain quick sales by following up with your warm market. Most first-time email marketers do achieve success with larger paid email marketing campaigns and ongoing email marketing campaigns only build bigger and more relevant with each campaign sent.
3.) Social media profiles are important. Cost $0.00 and up.
Yes you know you need social media so now is the time. When creating your profile page be sure to include as much information as you can, providing keywords and content relevant to your business. Facebook, LinkedIn, Google+, and Twitter are important to me in that order, however you can decide what platforms are right for you business. When your profile is completed, and only then, you can try some light promotion to your ads using paid social media campaigns. This can work excellent but can get costly.
I believe your best dollars spent are towards email marketing. Nothing gets the immediate response like email and if you choose the right platform you can grow and build your email lists all in one place making them stronger and more powerful with each new campaign sent. Over 70 percent of marketers today agree that email marketing is core to their business operation and most marketers claim that an email is a critical tool for ongoing sales and new client acquisition. Another 20 percent of online marketers also say that their business’ primary revenue source is directly linked to email operations and growing.