If you own a local restaurant, there’s no doubt you want your restaurant to be the most popular in town and to drive as much traffic to it as possible. In order to achieve this goal, you will want to be sure that you are using all of the marketing tools and resources available to you, which means hiring an online Horeca marketing agency. Here are 3 tips on how to hire the right online marketing agency for your restaurant’s needs so that they can boost your visibility and maximize your potential customer base while also saving you time and money in the process.
1) Do they understand the restaurant industry?
Hiring a marketing agency that understands the restaurant industry can be key in getting your restaurant’s name out there. For example, if they don’t know how SEO works and they’re optimizing your site, you could end up with poorly optimized content which will hurt your rankings. Make sure any agency you hire has a good understanding of what makes the food industry different from other industries when it comes to online marketing.
2) What platforms will they use to market your restaurant?
The best marketing agencies will offer a full suite of services that can include SEO, content creation, social media management and more. These companies will have experts in the field who are ready to take on any project, no matter how big or small.
3) What are their rates?
Marketing agencies have a range of rates depending on the amount of work they do, but generally, you can expect to pay anywhere from $1,500 – $5,000 per month. It all depends on your budget and how much work you want them to do.