1. It has become Relatively Easier to Gain Traffic
Mobile growth, mobile users and other mobile marketing techniques like geo-fencing etc. have become rather popular lately, which is why online marketers have shifted their focus to mobile marketing. The reason for this big increase lies in the change in user behavior that started a few years ago. Internet usage via mobile has increased from 2009 to 2013 and has experienced a compound annual growth rate (CAGR) of 129%. The reason for mobile Internet user growth lies in the fact that it is way easier to access the Internet via mobile devices rather than through other hardware devices.
Mobile user growth will continue to increase eventually, so how do you take advantage of this ever-increasing mobile market?
Well, the first thing that you need to do is to make sure that you have a completely responsive site, that is: mobile friendly. This can be done with the aid of Google’s Mobile-Friendly Test, which helps to make sure that the site is approved in mobile search engine results pages (SERP). Secondly, it is crucial to earn organic search results. These two steps will ensure that the site gains mobile revenue and recognition in search engines.
2. The increase in Online Shopping and Revenue
The demand of Internet marketers is increasing with the increase in online shopping. This means that online revenue is on the verge of bloom and online marketing is in demand more than ever before. More businesses and major industries like retail, financial services, telecom and media are investing in online marketing. The chances of an increase in ROI are pretty clear this year, which means it is going to be a profitable year for online marketing professionals.
3. Better Tools for Online Marketing
With the advancement of online marketing, new tools for SEO enhancement, data optimization, localization, syndication, social media analysis and social media management apps are on the rise. This makes an online marketer’s job easier as every resource is available at fingertips.
This is a good year for marketers online as there are better tools and apps to track down user activities and trends. Although the industry is volatile and complex, it is rather exciting for those who stay focused on the latest trends. As an internet marketer, you should focus on new software, new user preferences, and new opportunities for internet marketing and new hardware devices that are coming up with the trends in the world of digital marketing.
Major revenue can be generated for the businesses and internet marketers that get their hands on new trends right away.
Discover how to engage and excite new customers into taking action and spending money with you by using these simple free marketing tips from Nick James,