There are many advantages to choosing a custom web design service for your company’s online presence. Your web site is one of the most important marketing decisions you will make, so it is important to make the right choice from the outset. Although a customized web site will cost more upfront than a pre-designed template, there are a number of distinct advantages to selecting this option. In fact, working with a professional web design company can translate into a great long-term investment for your business.
Here are 3 Great Reasons to Consider Custom Web Design over Pre-Designed Templates
1. One-of-a-Kind Design. It goes without saying that your business and your brand are unique. With custom web design, you can convey that originality via a professionally crafted and imaginative web site. Unlike the many cookie-cutter templates on the market, a customized solution created just for your business won’t be duplicated all over the Internet. Instead, your web site will enhance and reinforce your marketing efforts by conveying a distinctive look and feel that is uniquely your own. This will increase customer recognition of your company and its products and services – and will help build greater trust and credibility with your potential clients. The end result is a more robust bottom line for your business.
2. Better Search Engine Optimization. As more and more people are taking their search for information, products and services online, the importance of this aspect of web design is becoming increasingly important. Most reputable design firms are familiar with search engine optimization (SEO) techniques and will leverage that expertise on your behalf. This technical know-how is invaluable in terms of delivering highly targeted organic search engine traffic to your web site. On the other hand, if your site is poorly constructed from this standpoint – as is often the case with pre-designed templates – it can negatively impact its overall performance for years to come. In most instances, the amount of traffic your site receives is directly proportional to its overall success. It is very difficult to convert traffic that isn’t there into loyal customers!
3. Design with Future Growth in Mind. Another great feature associated with hiring a professional web design firm is that they can help plan for the future growth of your company from a technological standpoint. This is great for many start-up operations working on limited marketing budgets. While it is important to establish a web presence as soon as possible, many young organizations are unable to invest large sums of money right out of the gate. However, by working with a professional web designer, you can quickly establish a near-term web presence that can be expanded as your business grows and prospers. In this sense, the web design firm you select is a true partner in terms of the long-term success of your business.
Although having your web site professionally designed will cost more at the outset, the long-term benefits of doing so make it a worthwhile investment in your business.
Kelsey Hawke is a Marketing Coordinator at a South Florida and Cleveland web design and development company, Western Reserve Internet Services. In addition to design, WRIS also offers search engine optimization services and other web marketing techniques.