Content marketing in a right way can give your business a right exposure. In this fast paced world of internet, you cannot neglect it, otherwise your business might extinguish in the end. You have to pay equal attention to content creation and promotion.
With each passing day, we see new trends emerging in almost every aspect of online marketing. Content marketing is no different. From Facebook, Twitter to Snapchat, new platforms are being emerged, promising to deliver better value for content marketing.
To stay competitive, companies have to stay updated with the emerging trends. That’s why today I aim to shed light on major trends that you should watch closely in 2017.
Content Marketing Through Videos
Video is visual description of your story.
Being in trend from quite some time, videos will continue to lead the content marketing in 2017. The effectiveness of videos is obvious as indicated by the following statistics on HubSpot.com.
Videos increase click-through rate by 200-300%
Videos increase conversion by 80%
64% of customers make buying decisions after watching the video
YouTube reports 100% increase in mobile video views every year.
No doubt, marketing through videos is really effective but that does not mean you start doing it haphazardly. You should do strategic video marketing to squeeze maximum juice out of it. Make purposeful videos and align with your long-term strategy. Through videos, you can:
Deliver your brand message
Communicate your brand story
Explain your value proposition
Build relations with your customers and prospects.
However, you also need to be careful while creating videos. A boring video or a video that does not have any value for customers will go in vain.
Keep following do’s and don’ts in mind:
Videos should be purposeful and carry value for your customers.
Videos should be attention grabbing.
Videos should be bit emotional or sentimental.
Videos should not be too long or too short
Videos should not be boring
Videos should not be offensive by any mean.
So heads up for 2017 and aim to interact and convert your customers through strategic video marketing.
Content Marketing Through Snapchat
As reported on Bloomberg, every month Snapchat gets about 10 billion views and 100 million active users. Imagine the wider audience you can reach by using Snapchat.
Snapchat is on scene since 2012. Earlier, it was considered mainly as a sexting app. But with the passage of time, Snapchat added features that make it a really attractive marketing medium for businesses. 2017 is expected to see exponential growth in Snapchat use for content marketing.
Snapchat allows 10 second snapshots. That means nothing useless, only the message that you really want to convey. Not only it is highly engaging, it also allows easy interaction with customers.
Through a 10-second snapshot, you can
Introduce your business
Convey your inspiring story
Create a teaser
Offer a discount or promotion
Find the talent
Promote your product
And the options are unlimited.
So keep your fingers crossed in 2017 to explore thousands of ways you can use Snapchat to reach a wider audience.
Use Data-Backed Content
Whatever medium you are using for content marketing, make sure that the content you are marketing is valuable. It should be informative, educative and interesting. Back it with important statistics, facts and figures to build a high level of trust with your audience. Include case studies, expert opinions and empirical evidences to support your information.
So keep these points in mind while you are planning a content marketing strategy for 2017. Focus on these areas and you will have a brilliant year ahead.