Affiliate marketing is still one of the best ways to make money on the Internet. Many of today’s successful online entrepreneurs built their businesses through affiliate marketing. They continue to promote quality products of others even after they have designed and promoted their own products. Here are three winning tactics to use in your affiliate marketing.
Use a landing page
Landing pages are designed to capture people’s interest and email addresses. You can then promote your product over a period of time to allow people to absorb information and to consider your offer. It is an established principle in Internet marketing that most people do not buy a product on their first visit to a website. This means they can visit a site, consider the offer, decline it and move on.
A landing page should get their attention and get their interest. The only commitment they have to make is to give you an email address, which is a low commitment and non-threatening. We are asking them to take action but we are not asking them to buy.
Many affiliate programs provide a landing page, as it has become such an accepted way of doing business online. These are the ones to look for, but you may still have to design your own. If you find this a problem, you can buy software at reasonable prices or have someone do it for you at Fiverr or Freelancer.
It may simply be easier to make a landing page part of your criteria when looking for a product to promote. Either way, to get the best results and avoid wasting time and money, you would do best to have one or more landing pages for each product, rather than sending people direct to a web page.
The one thing successful affiliate marketers have in common is they promote continuously. They use all the means available: content creation; paid and unpaid advertisements, solo ads, email campaigns. And they do this regularly. This is essential. While there are a lot of people on the Internet looking for solutions to their problems there are many products they can buy that will solve them.
You have to stand out and you have to get in front of as many people as possible, all the time. You not only have to have attention-getting copy but you have to keep your name in front of them.
The best product in the world will not sell unless people know about it. The more people who know about it the more will buy. This seems pretty obvious but many marketers are simply not active enough. Their offer gets swamped by their competitors.
Successful Internet marketers spend a good percentage of their time promoting products. If you are not spending at least half you time getting your offer in front of people, then you may be doing too little.
Promote to the right people
You need to find people who want what you have to offer. How do you find them? Create content that people who have a specific interest or problem will be drawn to. There are a few ways to create content – articles, blogs, videos, advertisements.
Once they have shown an interest in what you have to offer, and have responded with their email address, you start to build your target market. You can then market products that will solve their particular problem.
Follow the best practices of successful Internet marketers and use these three tactics to increase you presence on the Internet and grow your business. The easiest and quickest way to do this is to join a successful marketer who provides the tools you need – landing page, web page, product and promotional tools.
You will find a successful affiliate marketing program that provides all the tools you need to build a successful business when you visit.