There are many challenges that face local businesses, from competing with other companies to dealing with fluctuations in the local economy. Successful local businesses are always looking forward and planning ahead so they can take on these challenges.
Another challenge that faces business owners is selecting the company to invest their local Internet marketing dollars with. With so many options out there from small, local boutique Internet marketing firms to mega marketing agencies, it can be difficult to narrow down which firm they should work with.
To provide some perspective for these business owners, below are three solid reasons why they should hire a small local agency instead of one of the mega agencies that has a laundry list of giant companies and recognizable brands on its client list.
Mega Internet Marketing Agencies are Expensive.
Chances are if your company is a small business, your marketing investment faces certain budget constraints. One of the benefits of choosing a small local marketing firm over one of the mega agencies is that the local firms have far less overhead and staff and can offer more competitive pricing.
Depending on the size and scope of your project, it’s not uncommon for mega Internet marketing agencies to command monthly retainer fees in the $5000 to $10,000 range. If your business needs a more budget friendly solution, a small, boutique Internet marketing firm is most likely the best choice.
Local Agencies Understand Your Local Market.
If your business is aiming its marketing efforts toward local consumers, having a firm in your area manage your online marketing program is a wise decision because they know the market. Firms in your area understand local consumers and what appeals to them because they themselves are local consumers in your market!
Hiring Local Benefits Your Local Economy.
Local businesses who invest in local service providers such as online marketing are positively impacting their local economy. Marketing firms in your area hire local employees who spend those dollars with other businesses in your area, and some of those dollars might make their way right back to you. So when you hire local, you’re re-investing in your local economy by keeping those marketing dollars right in your own back yard.
There are a myriad of benefits when you choose to work with a local marketing agency. Small firms are more budget friendly, understand your target market, and provide a boost to your local economy.
Chris J. Everett is a local Internet marketing consultant and the founder of Captivate Search Marketing, a local SEO company serving the Atlanta, GA and Jacksonville, FL markets. See his blog for more information on local Internet marketing topics and strategies.