Every professional needs to have several great headshot photos in their personal branding toolkit. Your mug shot does matter, especially in this era of new media marketing. The business competition is fierce and you need photographs that visually articulate your personal brand. This is true whether you are looking to get promoted within your firm, are hoping to be invited as a keynote speaker at your industry’s next conference, or are a small business owner and entrepreneur. Your photo is usually how people first connect with you and you definitely want to create a memorable and authentic positive impression. Unfortunately most professionals don’t give a lot of deep thought to their headshot or consider it a marketing tool for their personal brand. They just show up at the studio dressed in professional attire and leave the rest up to the photographer’s discretion. But you should have a consultation with the photographer ahead of time to discuss the type of business and industry are you are in, your position, your business culture, and the purpose of the photo session. Know your goals and your strategy for marketing yourself with the photographs and identify your ideal target audience. Only then can you … Continue reading Five Expert Tips For Getting the Perfect Branded Headshot